Join the Chase! #ChicoryChase

050814-chicorychase-websliderThe Chase is On!

This summer, Royal Rose Radicchio kicks off a social media contest befitting of this health-conscious age. The contest/cross-country scavenger hunt takes one part stylish duds and mixes in two parts American adventure, for pure foodie fun.

The Gist:

Wherever foodies find our favorite red Superfood radicchio or another chicory – on menus, at markets, in salads, smoothies, or shirts – they snap a pic and post the photo evidence using #chicorychase on any social media platform.

The Target:

Identify one of the following…


Radicchio di Chioggia


Radicchio di Treviso



The Prize:

Each week a winner will be selected for their creativity, cunning detective skills, and outstanding expertise at finding our favorite chicory and rewarded with a “My Superfood is Hot” shirt of their very own from our friends at Royal Rose Radicchio.

Happy Hunting!