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Eight exciting new retail bands with new recipes and full color photos.
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Royal Rose has become the first company in the world to harvest radicchio on a daily basis making Royal Rose Radicchio Fresher, Bigger & Better.
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What's A Salad
Without Radicchio?
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Patriotic Salads
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Christmas Salads
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Valentine's Salads
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These tear-off recipe pads are perfect for your produce aisle. More...

The Radicchio Café is a gathering place organizing a community of interest around Royal Rose’ favorite vegetable -- Radicchio. More....

Correct everyday pricing
At Royal Rose our contracts allow for everyday pricing between $1.99-$2.99 a pound. Our goal is to give you FRESHER–BIGGER–BETTER radicchio so you can sell more at the price levels you think are best.

Emphasis on Freshness
We suggest you order radicchio like other mixed items 2 to 3 times per week for maximum freshness. Our retail packs are packed to your order and at Royal Rose we pack our radicchio fresh daily. Which means you receive fresher radicchio. No storage programs in our production schedule only fresh radicchio all year round. Fresher radicchio means less in store shrink and higher sales for you! We offer cross docking services in Salinas and Yuma so you won’t have to stop your truck in different locations.

Promotional Pricing
We recommend promotional pricing during summer, fall and the winter seasons. We offer Royal Rose radicchio for loading in Yuma, Arizona and Belle Glade, Florida in the winter. Radicchio fits well with other ethnic items such as artichoke and rappini. Run a promotion today you won’t be disappointed with the results. All contract prices are set for mutually agreed upon weeks.