‘Salads for Adults’ Recipe Promotion
Mixologists are the “chefs” of the bar scene, creating new types of alcoholic drinks with seasonal fresh fruits, vegetables, herbs, and infusions. Natural infusions have allowed bartenders to create ‘healthy’ cocktails, and event planners have created ‘signature drinks’ worldwide. Bars are moving beyond their traditional role in the restaurant dining experience, and alcoholic beverages are becoming an important component of a restaurant menu.
Radicchio growers, Royal Rose LLC, are working with chefs and bartenders to create new applications for its Italian chicory line. Salads for Adults is a retail and foodservice campaign centered on alcohol-based dressings and sauces for Radicchio recipes. The social media component of the promotion will include additional ways to incorporate alcohol in to radicchio salad recipes, and fun ways to use radicchio in mixed drinks at the bar. Check back for new recipe additions on the www.radicchio.com website often, and follow Royal Rose Radicchio on Facebook to join the Salads for Adults movement for yourself. Make sure to peruse the “Salads for Adults” recipe section of the website, where you will find a wide array of professionally developed recipes; Radicchio recipes utilizing vodka, whiskey, bourbon, Pinot Noir, sangria, tequila, even beer!